01. THE NEED
Port Macquarie Hastings Heritage needed an advert for the region’s largest visitor magazine. The problem was the tight character limit. The ad was published in a tourism magazine filled with competing activities so the words needed to draw the reader in.
02. THE WORK
The process required selecting the three strongest messages and selecting powerful words, eliminating filler words to make a stellar impression in less than a second to entice the reader to keep reading.
03. THE RESULT
Ad copy that was concise and created interest with direct language. The owner was happy that he could tick the project off his list heading into the busy summer season. Unfortunately, COVID-19 hit soon after the magazine was published so the growth in traffic and tours are on hold.