01. THE NEED
Fiona was ready to launch two online courses for the first time. She wrote thousands of words that needed to be edited into consumable sections to get attention. She’d worked with a copywriter in the past but felt her tone of voice was lost during editing.
02. THE WORK
By using best practices for writing successful landing pages, I used a customer-friendly template. Within each section, I did light edits, so Fiona’s personality was highlighted. Editing is often harder than starting from scratch. Any unused content can be repurposed into social media posts.
03. THE RESULT
I’d love to say, Fiona’s classes sold out immediately. After the classes launched, she received valuable feedback about what her customers wanted, and was able to edit the content to reflect her customers’ needs. The landing page structure is there and the content will evolve with her business.
See the Move with Fiona landing page