CONTENT CALENDAR

01. THE NEED

Limepay wanted to increase exposure and produce more blog content by researching topics with keywords that matched audience intent. They wanted a 6-month content plan with ideas for 25 blog topics.

02. THE WORK

Creating a content calendar takes more than brainstorming a list of topics. Relevance to the customer was important, but so were the keywords and their effect on SEO. We were able to define the best topics that offered useful information using common search words through keyword research.

03. THE RESULT

A calendar with specific topics, keywords and talking points. The calendar also considered seasonal topics such as end of year events or tax-time, and scheduled topics according to reader interest.

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