My job is to help you define who you are and what you offer. I'll find the right words that speak to your customer and write copy that talks to them in their language. How you deliver your content depends on your customer. A website is a must, but from there your customers may want to hear from you on social media, through a newsletter or read your blog.
However you need to communicate with your customer, we'll unravel the options and find what's best.
You don't have to do them all – just focus on a few and do them well.