As a copywriter, my job is to make your job easier. I'll help you speak to your customers by creating content that builds a stronger relationship with your audience and converts readers into customers. Marketing has fascinated me since I was in high school with the variety it entails from research and production to sales and design. My mother was an artist for an advertising agency, my father was in advertising sales, and my sister is a graphic designer – so I guess you could say it runs in the family. I've enjoyed carving out my niche in an ever-evolving discipline.
My marketing career started when I worked for a professional sports organisation in community relations and promotions. I then worked for 3M Company, a large global manufacturing corporation on brands such as Scotch Guard™, Post It™ as well as industry-specific B2B and medical product lines. Just before my new role as a mother, I created Avitus Marketing. We trained non-profits and small business owners, with a limited budget, how to successfully promote their products and services. Clients were educated in the principles of marketing and empowered to run their own successful campaign.
Over time, I noticed the writing part of marketing was what I loved the most. I now focus on copywriting – websites and press releases to blogs and annual reports for businesses of all sizes.