About Jody Carey
(she/her)
Get to know me
Home
Minneapolis, Minnesota
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My People
My husband and our 2 boys in college
Happy Place
On the lake, in the forest
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Favorite Book
The Immortal Life of Henrietta Lacks by Rebecca Skloot
Bevvy of Choice
A latte in the afternoon
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Best Show(s) Ever
Shrinking/Ted Lasso​
Soulful Trip
Cambodia
Fun Fact
I'm also an Australian citizen
Pet Peeve
Putting bananas in a single-use plastic bag
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Dream Trip(s)
Alaska, Iceland, Vietnam
Languages
English, conversational Spanish
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Least Favorite Veggie
Peas
Weirdest Accomplishment
I trained to run half the Madrid marathon in my early 20s but ran the entire thing because I couldn't find a bus stop.
(So many lessons learned that day.)
Do our values align?
People
Prioritizing people over profits because people are awesome and being kind feels incredible.
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Sustainability
Creating sustainable change and making the world better one neighborhood at a time.
Environment
Considering our impact foremost, so we offer products and services for the greater good.
Supporting the Environment
A decade of content writing.
2015
It started in Australia
Cloud Concepts owner Ollie Brooke asked me to have coffee. (I almost didn't go.) He needed someone with marketing experience to write the words for the websites he developed for clients. "Sure," I said. And a business formed.
Joined the Clever Copywriting Community.
Australian-based Kate Toon created a community of copywriters that connected me with other copywriters and freelance marketers.
2017
New Service: SEO Writing
Website writing isn't effective without a solid grasp of search engine optimization (SEO). I took a 6-month intensive online course through The Recipe for SEO for Success.
2018
My first subcontractor
As business picked up, I hired an outside proofreader and editor to streamline the workflow, which added incredible value to the final product I offered clients.
First Global Client: Go Daddy
Go Daddy found me through an Australian writer directory and needed an Australian-based content writer to write educational articles for small business clients. I wrote for them for over 3 years.
2020
New Agency Client: Engage
Engage is a content agency in Australia with heavy-hitting brands from Adobe and Paypal to startups like Grab in SE Asia and Sendle in Australia.
2022
New Global Client : Schneider Electric (Global Fortune 500)
Through my LinkedIn network, I was recruited to cover a 7-month maternity leave and work full-time in sales enablement for a French multinational company specializing in digital automation and energy technology.
2023
Back across the pond
I left Australia and moved back to Minnesota. I continue to work with clients in both countries.
New expertise: Generative AI
Businesses asked me to share my experience using AI tools in marketing.
2024
A bigger team
I've expanded my network of subcontractors to include web designers, web developers, graphic designers, brand strategists, SEO specialists, podcast producers, photographers, videographers and course creators.
Memberships
Minneapolis + Australia
I'm a Minnesota girl to the core with a strong work ethic who gets giddy at the first snowfall.
I'm equally in love with the unspoiled Australian beaches and shop-local sensibility.
In 2014, my husband and I sold everything and packed up our kids and dog for a working holiday north of Sydney in a beautiful town called Port Macquarie.
After eight glorious beach-filled years with koalas and kangaroos in our backyard, it was time to leave our summer home and return to our winter home.
Straddling both hemispheres, I’m proud to be an American-Australian, bringing the best of both countries to my copywriting and strategy expertise.
When I'm not typing away at my computer, you'll find me hiking, snowshoeing or watching docos with my boys (who are most likely watching something else on their phones).